Category: Archetype

When the Ruler enters the room, heads turn, not just because of their commanding presence, but also because of their ability to convey power through what they wear.

If you find yourself constantly seeking powerful individuals to surround yourself with, it is important to reflect on why this may be.

Perhaps, deep down, you are afraid to embrace your own power and potential.

Remember, what you seek in others is often something that resides within yourself.

Embracing the Ruler archetype in your personal style isn’t about donning a literal crown, but about infusing your daily outfits with an air of authority and elegance. Consider the cornerstones of this archetype—confidence, control, and a regal demeanor—as the foundation upon which to build your wardrobe.

To weave this commanding energy into your attire, start with structure. Pieces with sharp tailoring and clean lines naturally exude a sense of order and power. A well-fitted blazer or a tailored dress can serve as a staple in your closet, providing a canvas for high-powered elegance in any situation.

What do Chanel, Dior and Celine have in common?

These brands embody the Lover archetype.

They go beyond just selling a product; they sell a lifestyle, a sense of belonging and a new identity.

They tap into the unconscious desires of their audience, knowing that people are willing to pay more for the fulfilment that comes with the Lover archetype.

It is not just about being beautiful but understanding the values behind this archetype that makes these luxury brands successful.

When you activate the “Lover” archetype, you are tapping into the power of emotions. You are making your product (You) or style desirable, irresistible, and sought after.

You can mix the lover archetype with your other unique archetypes to achieve an authentic style.

Like with brands, you can do your archetypal rebranding to ensure you live your best, magnificent and authentic life.